As of 2019, Adidas was the third largest apparel brand in the world, with a brand value of 16.67 billion U.S. dollars. The company is also one of the most valuable athletic apparel, accessories, and footwear companies in the world. Adidas held a significant share of the U.S. sports apparel market as of 2017.
The company employed approximately 57 thousand people worldwide in 2018. The Adidas Group's global net sales amounted to about 21.92 billion euros in 2018. In that year as well, the North American region of the Adidas Group generated 21 percent of the company's retail net sales.
Footwear and apparel are two of the Adidas Group's biggest segments. In 2018, the company produced 409 million pairs of shoes worldwide and 457 million units of sports apparel.
As a result, Adidas has become one of the most popular brands amongst men and women when it comes to sportswear worldwide. Adidas is also a very popular brand in the United States. As of 2017, 42 percent of U.S. consumers stated that they usually bought adidas clothing, shoes and accessories. Adidas is also a popular brand for high income earners in the United States. In 2018, 42.01 percent of respondents who stated their income was high said they owned Adidas brand apparel, accessories, and footwear.