The Puma brand is comprised of three primary product segments: footwear, apparel and accessories. The footwear segment accounts for around 47 percent of the company's consolidated sales, generating a sales revenue of around 2.2 billion U.S. dollars in 2018. Puma’s sponsorship of top athletes over the years has extended to the likes of former number one golfer, Greg Norman, tennis greats, Boris Becker and Martina Navratilova, and most notably, soccer legend Pele. Its current brand ambassadors include: Usain Bolt, Serena Willams, and singer Rihanna. Puma currently serves as the official brand for major soccer club sides like Arsenal and Borussia Dortmund and it is currently the official supplier of Redbull racing.
Puma's shoe and clothing designs feature the iconic Puma logo and trademark "formstrip". Among Americans who purchased sportswear in the last 12 months, about 13 percent bought a Puma branded product, and about 3.5 percent of Americans consider Puma to be their favorite brand of sport shoe, behind rival brands such as Nike, Adidas and Reebok.
Puma has a long-term mission of becoming the most desirable sport lifestyle company in the world. Describing themselves as the 'blue mountains', Puma has been trying to incorporate more edge, creativity and uniqueness to their designs which is evident with their collaborations with designer fashion names such as Sergio Rossi and Alexander McQueen.