In 2016, Beiersdorf's global revenue amounted to about 6.75 billion euros. Most of the company's revenue was generated from its European operations; approximately 3.46 billion euros. The company employed a total of 17,934 people in 2016, with about 57.8 percent of the workforce employed throughout Europe.
Beiersdorf's most renowned brand is Nivea. In 2016, the brand was the third leading cosmetic brand in the world and was worth about 6.17 million U.S. dollars. In 2016, Beiersdorf spent about 1.5 billion euros on advertising and marketing worldwide.
Many people are unaware but Beiersdorf is actually owned by the Maxingvest Group. The group also owns Tchibo, a German chain of coffee retailers and cafés and are also known for its weekly-changing range of other products such as clothing, household items, electronics and appliances. In 2015, Tchibo's global revenue amounted to approximately 3.36 billion euros.