The gaming demographics in the United States is ever-changing, as 27 percent who admitted to playing video games in 2016 were at least 50 years old and roughly every third game enthusiast was a Millennial between the age of 18 and 35. The gaming arena nowadays is no longer only men’s. As of 2017, roughly 59 percent of computer and video gamers in the United States were male and around 42 percent, female, and there were over 89 million game console users in the United States in the first quarter of 2017 alone.
The vast majority of consumer spending on gaming in the U.S. is concentrated on buying contents within a game. In 2016, 24.5 billion U.S. dollars was spent purchasing contents alone while less than six percent was spent on hardware and accessories combined. As of December 2016, the leading source used to purchase or download video games in the United States was through an Apple App Store or Google Play store.
One of the gaming markets that everyone is closely monitoring due to its potential and recent growth tendencies is mobile gaming. In the United States alone, the number of mobile phone gamers was forecast to grow from around 165 million in 2015 to over 210 million in 2020. What is more, the mobile platform was estimated to have the largest share of the 2016 digital games industry revenue in the country, amounting to around 5.5 billion U.S. dollars.