The Heat currently play their home games at the American Airlines Arena in downtown Miami. During the 2021/22 NBA season, the average regular season home attendance for a Miami Heat game was 19,628 and total attendance for that season amounted to 804,761. Miami Heat generated around 326 million U.S. dollars in revenue during the 2021/22 season and the team’s operating income for that season stood at approximately 83 million U.S. dollars. As of 2022, the franchise value for the Miami Heat amounted to an estimated three billion U.S. dollars. The team is currently owned by Israeli-American businessman Micky Arison.
The Heat has won three NBA championship titles in 2006, 2012, and 2013, led by superstar players such as Hall of Famer Shaquille O’Neal, Dwyane Wade, and four-time MVP Lebron James. The franchise has a very strong presence on social media, with a combined total of around 20 million fans and followers on Facebook and Twitter.