Dominique Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowOverview: global and U.S.
As the global population grows and the importance of skin care becomes better known, the global skin care market is projected to increase from 143.5 billion dollars in 2022 to over 186 billion by 2028. As of 2022, the world’s most lucrative skin care market is the U.S. market, with a revenue of nearly 20 billion U.S. dollars. It is followed by Japan, which generated a revenue of roughly 18 billion U.S. dollars, ahead of China, India, and South Korea.The United States has a thriving skin care market. The two best selling skin care products in the U.S. are facial cleansers and acne treatments, selling around 260 million and 96 million units respectively in 2022.
Anti-aging skin care market
In most Western societies, youthfulness is highly coveted, and every year millions of Americans undergo cosmetic procedures to make themselves look younger. Every year new and innovative products come onto the market, so it should come as no surprise that anti-aging skin care market was projected to grow substantially between 2021 and 2027.Consumer behavior
In a survey among U.S. shoppers, 41 percent of Gen Z shoppers (aged 18 to 24 years) said skincare was the product category they currently spend the most on. In general, it was the most shopped-for beauty category across all age groups. Another survey conducted in 2022 found out that some 84 percent of respondents answered the question "What types of skincare products have you purchased in the last month?" with "Moisturizers". When it comes to criteria to select the products to buy, 35 percent named skin compatibility. Most important seemed to be the quality of such products.
