The IPL had the highest attendance amongst all cricket leagues in the world and was ranked sixth by average attendance among all sports leagues in 2014. As of 2017, the tournament had the highest viewership amongst all the professional sports leagues in India. The television viewership of the finals of the IPL season 10 accounted for around 40 million impressions. The domestic competition also became the first sporting event in the world to be broadcasted live on YouTube.
There have been 12 seasons of the competition. The inaugural edition was won by Rajasthan Royals in 2008. The current IPL title holders are the Mumbai Indians, who won the last season by a narrow margin. According to Duff & Phelps, the brand value of the Mumbai Indians in 2017 amounted to over a 100 million U.S. dollars.