The traditional telecom market leaders in India have encountered severe competition in recent years due to the introduction of many new players into the market. Despite this, Airtel had a share of about 27.58 percent in the wireless subscriber market and ranked second only to Bharat Sanchar Nigam Limited (BSNL), a state-owned company in the wireline subscriber market across India.
However, Airtel reported a revenue of over 807 billion Indian rupees in fiscal year 2019 which was lower compared to a year ago. The net debt of the company increased from about 952 billion Indian rupees in FY 2018 to about 1,080 billion Indian rupees in FY 2019.
Bharti Airtel offers its customers telemedia and digital TV services along with its widely popular mobile services. The subscriber base for all its services are gradually increasing across the country. Bharti Airtel digital TV services had a subscriber base of about 15.39 million in India as of fiscal year 2019. The different services that Airtel offers to its customers and its ever-increasing subscriber base has led to Bharti Airtel becoming one of the leading brands across India. The brand value of Bharti Airtel was about 4.79 billion U.S. dollars in 2019. Venturing into diverse roles - mobile data services, digital television, software and cloud products to the fastest growing market, Airtel has a strong hold in the Indian market.