With sales reaching almost 17 billion U.S. dollars in 2018, TCL has established itself as one of the premier consumer electronics brands in the world, and placed itself in direct competition with tech giants like Sony, Panasonic, and LG. One of the company’s signature markets is its home appliance business which generated 106 billion yuan (nearly 16 billion U.S. dollars) in 2017 through the production of air conditioners, washing machines, refrigerators, and other appliances. Unlike many other Chinese tech companies who supply primarily to their domestic market, TCL has set itself apart by generating nearly half of its revenue in international markets.
Of all of the company’s products, televisions and smartphones are likely the most important. TCL is expected to ship around 19 million of its own LCD TVs in 2019, in addition to serving as an outsource component manufacturer for other major TV manufacturers. In fact, the company has grown to become one of the biggest names in the TV industry, accounting for nearly 11 percent of the global market share for LCD TVs. In addition to its TV business, it also owns a thriving and diverse smartphone business, which is comprised of multiple brands such as Alcatel, Blackberry, Palm, and TCL itself. As of the fourth quarter of 2018, the company accounted for over 1.4 percent of smartphone shipments worldwide.
Although the company’s brand name is not yet as recognizable as those of other major consumer electronics manufacturers, its sales figures show that TCL is rapidly becoming one of the most influential tech brands on the market.