Online shopping behavior in the Middle East and North Africa - statistics & facts
Key insights
- E-commerce penetration rate in MENA
- 3.8%
Detailed statistics
Breakdown of commerce MENA 2019, by platform
- E-commerce growth rate in MENA
- 53%
Detailed statistics
Breakdown of commerce growth MENA 2019, by platform
- Ecommerce compounded annual growth rate (CAGR) in GCC
- 33%
Detailed statistics
Ecommerce spending CAGR MENA 2019-2022, by sub-region
Editor’s Picks Current statistics on this topic
Current statistics on this topic
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Overview
4
- Premium Statistic Global retail e-commerce revenue 2023, by region
- Premium Statistic E-commerce share of total retail MENA 2022, by country or territory
- Premium Statistic Global online shopper per visit spend 2023, by category
- Premium Statistic Average online shopping order value 2022, by region and device
Overview
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Premium Statistic
Global retail e-commerce revenue 2023, by region
Global retail e-commerce revenue 2023, by region
Total retail e-commerce revenue worldwide in 2023, by region (in billion U.S. dollars)
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Premium Statistic
E-commerce share of total retail MENA 2022, by country or territory
E-commerce share of total retail MENA 2022, by country or territory
E-commerce share of total retail in the Middle East and North African region in 2022, by country or territory
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Premium Statistic
Global online shopper per visit spend 2023, by category
Global online shopper per visit spend 2023, by category
Average e-commerce spending per online shopper worldwide per visit in 4th quarter 2023, by category (in U.S. dollars)
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Premium Statistic
Average online shopping order value 2022, by region and device
Average online shopping order value 2022, by region and device
Average online shopping order value as of 2nd quarter 2022, by region and device (in U.S. dollars)
Internet penetration
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Internet penetration
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Basic Statistic
Number of worldwide internet users 2009-2022, by region
Number of worldwide internet users 2009-2022, by region
Number of internet users worldwide from 2009 to 2022, by region (in millions)
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Basic Statistic
Monthly data traffic per smartphone in Middle East and North Africa 2011-2028
Monthly data traffic per smartphone in Middle East and North Africa 2011-2028
Mobile data traffic per smartphone in Middle East and North Africa from 2011 to 2028 (in exabytes per month)
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Basic Statistic
Average daily time spent on social media worldwide 2012-2024
Average daily time spent on social media worldwide 2012-2024
Daily time spent on social networking by internet users worldwide from 2012 to 2024 (in minutes)
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Premium Statistic
Mobile technology share MENA 2019-2030
Mobile technology share MENA 2019-2030
Share of 4G and 5G mobile technology in the Middle East and North Africa in 2019 and 2022 with a forecast for 2030
Online payments
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- Premium Statistic Digital wallet share in e-commerce and POS in 2023 with a 2027 forecast, by region
- Premium Statistic Digital wallets payments on total transactions in physical store worldwide 2021
- Premium Statistic Mobile wallets in use worldwide 2020, by region
- Premium Statistic Mobile payments in 5 countries in Africa and Middle East in 2020, with 2025 forecast
Online payments
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Premium Statistic
Digital wallet share in e-commerce and POS in 2023 with a 2027 forecast, by region
Digital wallet share in e-commerce and POS in 2023 with a 2027 forecast, by region
Market share of digital/mobile wallets in total e-commerce and POS transaction value worldwide in 2023 with a forecast for 2027, by region
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Premium Statistic
Digital wallets payments on total transactions in physical store worldwide 2021
Digital wallets payments on total transactions in physical store worldwide 2021
Share of digital/mobile wallets payments as a share of total POS transactions volume worldwide in 2021 with a forecast for 2025
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Premium Statistic
Mobile wallets in use worldwide 2020, by region
Mobile wallets in use worldwide 2020, by region
Number of mobile wallets in use worldwide in 2020 with a forecast for 2025, by region
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Premium Statistic
Mobile payments in 5 countries in Africa and Middle East in 2020, with 2025 forecast
Mobile payments in 5 countries in Africa and Middle East in 2020, with 2025 forecast
Transaction volume of mobile payments in selected countries in Africa and the Middle East in 2020 with a forecast for 2025 (in million U.S. dollars)
Quick commerce
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Premium Statistic
Fundraising amount of selected quick-commerce startups 2022
Fundraising amount of selected quick-commerce startups 2022
Funding of selected quick-commerce startups worldwide as of March 2022 (in million U.S. dollars)
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Premium Statistic
Q-commerce market size in MENA 2018-2024
Q-commerce market size in MENA 2018-2024
Quick commerce market size in the Middle East and North Africa (MENA) from 2018 to 2024 (in billion U.S. dollars)
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Premium Statistic
Q-commerce market share in MENA 2018-2024, by sector
Q-commerce market share in MENA 2018-2024, by sector
Quick commerce market share in the Middle East and North Africa (MENA) from 2018 to 2024, by sector
Consumer behavior
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- Premium Statistic Average online shopping order value 2022, by region and device
- Premium Statistic Importance of sustainability on online shopping experience 2022, by region
- Basic Statistic Shopping cart abandonment rate worldwide 2022, by region
- Premium Statistic Online shopping frequency among youth MENA 2018-2022
Consumer behavior
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Premium Statistic
Average online shopping order value 2022, by region and device
Average online shopping order value 2022, by region and device
Average online shopping order value as of 2nd quarter 2022, by region and device (in U.S. dollars)
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Premium Statistic
Importance of sustainability on online shopping experience 2022, by region
Importance of sustainability on online shopping experience 2022, by region
Share of shoppers considering brand sustainability important when shopping online in 2022, by region
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Basic Statistic
Shopping cart abandonment rate worldwide 2022, by region
Shopping cart abandonment rate worldwide 2022, by region
Online shopping cart abandonment rate worldwide in 2022, by region
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Premium Statistic
Online shopping frequency among youth MENA 2018-2022
Online shopping frequency among youth MENA 2018-2022
Online shopping frequency among young adults in the Middle East and North Africa region from 2018 to 2022
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