Digital Health - Norway

Norway

The Digital Health market in Norway is expected to witness significant growth in the coming years.
According to projections, the revenue in this market is estimated to reach US$558.50m in 2024.
Moreover, it is expected to experience an annual growth rate of 4.95% between 2024 and 2028, resulting in a projected market volume of US$677.60m by 2028.
In terms of average revenue per user (ARPU), in Norway is expected to see an amount of US$102.20.
When comparing Norway's revenue to the global market, it is worth noting that in China is projected to generate the highest revenue, with an estimated amount of US$53,070.00m in 2024.
Among the various segments within the Digital Health market, Digital Fitness & Well-Being is expected to be the largest market segment in Norway, with a total revenue value of US$339.90m in 2024.
This segment holds great potential for growth and development in the country.
In Norway, the digital health market is thriving with a focus on innovative telemedicine solutions and patient-centered digital platforms.

Key regions: United States, China, Japan, Asia, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

In Norway, the Digital Health market is experiencing significant growth and development, driven by various factors shaping consumer behavior and the healthcare landscape in the country.

Customer preferences: Consumers in Norway are increasingly valuing convenience and accessibility when it comes to healthcare services. This has led to a growing preference for digital fitness and well-being solutions that offer flexibility in managing personal health goals. Online doctor consultations have also gained popularity among individuals seeking quick medical advice without the need for in-person visits. Moreover, the digital treatment and care segment is witnessing traction as patients look for remote monitoring options and virtual care services.

Trends in the market: One prominent trend in the Norwegian Digital Health market is the proliferation of health and wellness apps that cater to different needs, such as fitness tracking, mental health support, and nutrition guidance. These apps leverage technology to provide personalized recommendations and real-time monitoring, aligning with the increasing focus on preventive healthcare in the country. Another trend is the integration of telemedicine platforms by healthcare providers, enabling patients to connect with doctors virtually for consultations and follow-ups. This trend not only enhances access to healthcare services but also optimizes resource utilization within the healthcare system.

Local special circumstances: Norway's strong emphasis on digital infrastructure and technology adoption plays a crucial role in the advancement of the Digital Health market. The country's high internet penetration rate and tech-savvy population create a conducive environment for the adoption of digital health solutions. Additionally, Norway's remote geography and dispersed population centers make telemedicine and digital healthcare platforms particularly valuable in overcoming barriers to traditional healthcare access. The cultural emphasis on health and well-being also drives the demand for digital health tools that support individuals in managing their health proactively.

Underlying macroeconomic factors: The Norwegian government's support for digital health initiatives through policies and funding contributes to the growth of the market. Initiatives promoting innovation in healthcare technology and telemedicine services receive backing from public resources, encouraging the development and adoption of digital health solutions. Moreover, the increasing healthcare expenditure in Norway reflects the country's commitment to improving healthcare outcomes through digitalization, creating opportunities for companies operating in the Digital Health market to expand their offerings and reach a wider audience.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.