Market Insights Digital Digital Media ePublishing

eMagazine Advertising - China

China

The eMagazine Advertising in China is projected to achieve a revenue of US$205.20m in 2024.
This sector is anticipated to display a compound annual growth rate (CAGR 2024-2027) of 3.67%, ultimately leading to a market volume of US$228.60m by 2027.
Moreover, the number of users in the eMagazine Advertising is predicted to reach 276.0m users by 2027.
The user penetration rate is expected to rise from 16.8% in 2024 to 18.8% by 2027.
When comparing the global landscape, in the United States is projected to generate the highest revenue in this segment, with an estimated amount of US$6,627.00m in 2024.
Lastly, the average revenue per user (ARPU) in the eMagazine Advertising is projected to reach US$0.84 in 2024.
China's eMagazine Advertising market is booming, driven by the country's rapid digital transformation and growing consumer demand for online content.

Key regions: India, Japan, Europe, South Korea, China

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Analyst Opinion

Digital magazine advertising is evolving rapidly, with new trends and technologies emerging all the time. Some of the most notable trends include the use of interactive ads, which engage readers in more immersive ways, and native advertising, which blends in seamlessly with the magazine content. Data-driven advertising is also on the rise, as advertisers use analytics to better understand their audience and deliver more personalized ads. With more people consuming content on mobile devices, mobile optimization is becoming increasingly important, while programmatic advertising is being used to automate the buying and placement of ads.

Digital magazine advertising has seen strong growth in recent years, driven by several factors. One key factor is the shift towards digital media consumption, as more people turn to online platforms for their entertainment and information needs. This has created new opportunities for publishers and advertisers to reach audiences through digital magazines. Additionally, the rise of mobile devices has made digital magazines more accessible and convenient, further fueling growth in this sector. Another growth factor is the increasing sophistication of digital ad targeting and personalization, which allows advertisers to deliver more relevant and effective ads to their audience. Finally, the rise of programmatic advertising has made it easier and more efficient for advertisers to buy and place ads in digital magazines, further boosting growth in this area. Overall, these factors are driving strong growth in the digital magazine advertising market, and are expected to continue doing so in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital magazine advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in digital magazine editions.

Modeling approach:

Submarket size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Statista Global Consumer Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.