Market Insights eCommerce Online Food Delivery Meal Delivery

Platform Delivery - Japan

Japan

The Platform Delivery market in Japan is projected to witness a significant growth in revenue, reaching US$3.67bn by 2024.
This is expected to result in an annual growth rate (CAGR 2024-2029) of 5.38%, leading to a projected market volume of US$4.77bn by 2029.
Moreover, the number of users in the Platform Delivery market is anticipated to reach 32.2m users by 2029.
The user penetration rate, which is currently at 20.4% in 2024, is expected to increase to 27.0% by 2029.
Furthermore, the average revenue per user (ARPU) is projected to amount to US$146.70.
In a global comparison, China is expected to generate the highest revenue in the Platform Delivery market, with a staggering US$165,200.00m in 2024.
Additionally, China boasts the highest user penetration rate in the market, projected to reach 52.3%.
Japan's platform delivery market is thriving, with an increasing number of consumers relying on convenient and efficient online platforms for food and product deliveries.

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Analyst Opinion

The Platform Delivery market in Japan has been growing steadily in recent years.

Customer preferences: Japanese consumers have a strong preference for convenience and efficiency, which has driven the growth of the Platform Delivery market. The rise of e-commerce has also contributed to the growth of the market, as consumers increasingly expect to be able to purchase and receive goods quickly and easily.

Trends in the market: One trend in the Platform Delivery market in Japan is the increasing use of technology to improve efficiency and reduce costs. Companies are investing in automation and robotics to streamline their operations and improve delivery times. Another trend is the expansion of delivery services beyond traditional retail goods to include food, medicine, and other items.

Local special circumstances: Japan has a highly developed transportation infrastructure, which has made it easier for companies to offer fast and reliable delivery services. However, the country's aging population and declining birthrate have led to a shortage of workers, which has created challenges for companies in the Platform Delivery market.

Underlying macroeconomic factors: Japan's economy has been relatively stagnant in recent years, which has led to increased competition in the Platform Delivery market. Companies are looking for ways to differentiate themselves and offer unique services to attract customers. Additionally, the government has been promoting the growth of the digital economy, which has created opportunities for companies in the Platform Delivery market to expand their services and reach new customers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.