KPIs used in marketing campaings in Belgium in 2018, by type
The statistic displays the results of a survey of key performance indicators used in marketing campaigns in Belgium in 2018, by type. The survey results show that as of 2018, the majority of communications experts in Belgium focused on brand awareness during their most recent campaign. Roughly 60 percent of respondents indicated that they relied on brand awareness, whereas market share was one of the least used KPIs in the same year.