Italy: reasons for not measuring impact of DTS advertising 2018
This graph shows the result of a survey about the reasons for not measuring impact of DTS (Drive-to-Store) advertising campaigns in Italy in 2018. According to data, the most widespread cause was the assumption that a measurement was technically impossible for all media, pointed out by 41 percent of interviewees. Mistrust in metrics resulted to be the second most common reason to not measure the influence of DTS campaigns, stated by 39 percent of respondents.