The consumer packaged goods and products industry in the United States spent 591.8 million U.S. dollars on desktop video advertising in the first half of 2020. At the same time CPGs invested 19.4 million dollars in mobile video advertising in the country.
CPG and consumer products digital video advertising spending in the United States in 1st half 2020, by device (in million U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you CPG industry advertising and marketing in the U.S.
Overview
5
- Premium Statistic Advertising revenue in the U.S. 2014-2027
- Premium Statistic Digital ad spending per internet user in the U.S. 2018-2027
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Change in total and digital marketing spending in the U.S. 2023, by industry
- Premium Statistic Marketing spend as a share of companies' total budgets in the U.S. 2023, by industry
CPG advertising
8
- Premium Statistic CPG ad spend in the U.S. 2022, by medium
- Premium Statistic CPG digital ad spend in the U.S. 2022, by format
- Premium Statistic CPG ad spend share in the U.S. 2022, by sub-category
- Premium Statistic Marketing budget changes among CPG brands in the U.S. 2023
- Premium Statistic CPG ad budget dedicated to retail media U.S. 2022
- Premium Statistic Number of RMNs used by CPG brands in the U.S. 2023
- Premium Statistic Leading digital retail media ad formats in North America 2022
- Premium Statistic Top measurement attributes of RMNs in the U.S. 2023
CPG marketing
4
- Premium Statistic U.S. CPG manufacturer marketing budget share 2023, by type
- Premium Statistic U.S. CPG manufacturer digital marketing budget share 2023, by type
- Premium Statistic U.S. CPG manufacturer marketing budget as share of sales 2022-2023
- Premium Statistic Types of CPG marketing spend impacting consumers in the U.S. the most 2022
Leaders and benchmarks
7
- Premium Statistic Ad spend of selected personal care brands in the U.S. 2022
- Premium Statistic Ad spend of selected household product brands in the U.S. 2022
- Premium Statistic Ad spend of selected beverage brands in the U.S. 2022
- Premium Statistic Procter & Gamble: ad spend in the U.S. 2009-2022
- Premium Statistic L'Oreal: advertising spending in the U.S. 2009-2022
- Premium Statistic PepsiCo: ad spend in the U.S. 2014-2022
- Premium Statistic Nestlé: ad spend in the U.S. 2013-2022
Spotlight: Environmental, social, and corporate governance (ESG)
5
- Premium Statistic Consumers' opinion on brands addressing political issues in the U.S. 2022-2023
- Premium Statistic Importance of brands' social consciousness in buying decisions in the U.S. 2019-2023
- Premium Statistic Share of U.S. CMOs considering their brand has a customer-focused purpose 2023
- Premium Statistic Share of U.S. CMOs considering their brand has a strong social purpose 2023
- Premium Statistic Share of U.S. CMOs considering their brand has a planet-focused purpose 2023
Further related statistics
14
- CPG and consumer products mobile ad spend in the U.S. 2017-2018
- Social network video ad revenue in the U.S. 2017-2020, by platform
- In-stream and out-stream video ad spend in Europe 2016-2019
- Video share in digital ad spend in Canada 2019-2024
- Yandex Video Network ad growth in Russia and CIS 2020, by industry
- Digital video ad spend in France 2011-2023
- Out-stream video ad formats used in Europe 2017, by device
- Yandex Video Network ad views in Russia and CIS 2020, by format
- U.S. YouTube net advertising revenues 2018-2022
- Italy: viewability rate of video advertising 2018 , by platform
- Boycotting of products in the Netherlands 2008-2017
- Consumer products and services average value/EBITDA Worldwide 2010-2018, by region
- Leading imported food items in Vietnam 2020
- Q ratio of globally leading 30 consumer products companies 2012, by country
Further Content: You might find this interesting as well
Statistics
- CPG and consumer products mobile ad spend in the U.S. 2017-2018
- Social network video ad revenue in the U.S. 2017-2020, by platform
- In-stream and out-stream video ad spend in Europe 2016-2019
- Video share in digital ad spend in Canada 2019-2024
- Yandex Video Network ad growth in Russia and CIS 2020, by industry
- Digital video ad spend in France 2011-2023
- Out-stream video ad formats used in Europe 2017, by device
- Yandex Video Network ad views in Russia and CIS 2020, by format
- U.S. YouTube net advertising revenues 2018-2022
- Italy: viewability rate of video advertising 2018 , by platform
- Boycotting of products in the Netherlands 2008-2017
- Consumer products and services average value/EBITDA Worldwide 2010-2018, by region
- Leading imported food items in Vietnam 2020
- Q ratio of globally leading 30 consumer products companies 2012, by country
Pathmatics. (September 8, 2020). CPG and consumer products digital video advertising spending in the United States in 1st half 2020, by device (in million U.S. dollars) [Graph]. In Statista. Retrieved April 28, 2024, from https://www.statista.com/statistics/1036793/cpg-and-consumer-products-digital-video-ad-spend-us/
Pathmatics. "CPG and consumer products digital video advertising spending in the United States in 1st half 2020, by device (in million U.S. dollars)." Chart. September 8, 2020. Statista. Accessed April 28, 2024. https://www.statista.com/statistics/1036793/cpg-and-consumer-products-digital-video-ad-spend-us/
Pathmatics. (2020). CPG and consumer products digital video advertising spending in the United States in 1st half 2020, by device (in million U.S. dollars). Statista. Statista Inc.. Accessed: April 28, 2024. https://www.statista.com/statistics/1036793/cpg-and-consumer-products-digital-video-ad-spend-us/
Pathmatics. "Cpg and Consumer Products Digital Video Advertising Spending in The United States in 1st Half 2020, by Device (in Million U.S. Dollars)." Statista, Statista Inc., 8 Sep 2020, https://www.statista.com/statistics/1036793/cpg-and-consumer-products-digital-video-ad-spend-us/
Pathmatics, CPG and consumer products digital video advertising spending in the United States in 1st half 2020, by device (in million U.S. dollars) Statista, https://www.statista.com/statistics/1036793/cpg-and-consumer-products-digital-video-ad-spend-us/ (last visited April 28, 2024)
CPG and consumer products digital video advertising spending in the United States in 1st half 2020, by device (in million U.S. dollars) [Graph], Pathmatics, September 8, 2020. [Online]. Available: https://www.statista.com/statistics/1036793/cpg-and-consumer-products-digital-video-ad-spend-us/