U.S. online consumer electronics retailers share of voice 2021

Amazon had the biggest share of voice in the online consumer electronics retail segment in the United States from June to September 2021. According to Pi Datametrics, the marketplace had a share of voice of 4.25 percent on Google during the measured period.

Share of voice among leading online consumer electronics retailers in the United States during the 3rd quarter 2021

Characteristic	Share of voice
Amazon (amazon.com)	4.25%
Samsung (samsung.com)	3.9%
GoPro (gopro.com)	3.64%
Dell (dell.com)	2.82%
Apple (apple.com)	2.7%
Best Buy (bestbuy.com)	2.3%
Google (google.com)	1.98%
Nespresso (nespresso.com)	1.31%
Wikipedia (wikipedia.com)	1.03%
Xbox (xbox.com)	1.01%
Walmart (walmart.com)	0.9%
CNET (cnet.com)	0.85%
TechRadar (techradar.com)	0.67%
Techradar (techradar.com)	0.67%
PC Mag (pcmag.com)	0.62%
The Verge (theverge.com)	0.56%
Play Station (playstation.com)	0.53%
The New York Times (nytimes.com)	0.5%
Fitbit (fitbit.com)	0.98%
The Home Depot (homedepot.com)	0.8%

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Release date

October 2021

More information

Region

United States

Survey time period

Q3 2021

Special properties

across Google US; wider industry metrics may vary

Supplementary notes

Source defined "share of voice" through the following analyzed criteria: every returning site in Google US; for every search term; within every search theme; across every category.
Search terms included 12,011 of the most commercially valuable terms, and categories consisted of the following options: Computing, Home appliances, Small appliances, Smart tech & phones, Sound & vision

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