Omni-channel customer experience: best brands in France

This statistic presents a ranking of retail chains offering the best omnichannel customer experience in France in 2018. According to the customer's point of view, the company Kiabi had respected all good principles and experience criteria, reaching the top of the ranking with about 70 percent.

Ranking of retail chains offering the best omnichannel customer experience in France in 2018

Characteristic	Share of respected customer experience criteria
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Release date

February 2018

More information

Region

France

Survey time period

February 2018

Number of respondents

145 brands

Special properties

retail trade brands; the number of businesses does not correspond to the total sample

Supplementary notes

According to the share of respected principles and experience criteria of the consumer. This benchmark (145 retailers in seven European countries) is based on eight omnichannel principles. As part of this study, Practicology has analyzed the performance of mobile sites, has carried out service requests, has created customer accounts, has signed up for newsletter and offer and has also visited physical shops.

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French

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