Opinions on digital ad market growth in Germany for 2024

Published by Statista Research Department, Nov 22, 2023
Media experts in Germany predict that in 2024, the digital advertising market will grow by nine percent in total. Meanwhile, digital retail media advertising is expected to grow the most, at 22 percent.

In your opinion, by what percentage will the digital advertising market change in 2024 compared to 2023?

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Release date

September 2023

Region

Germany

Survey time period

July 4 to August 2, 2023

Number of respondents

32 respondents

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Statistics on " Digital advertising in Germany "

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Overview

7

Formats

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Desktop & mobile

5

Programmatic

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Consumer insights

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Topics

Digital advertising in GermanyDigital advertising in EuropeMedia usage in GermanyAdvertising in GermanyTV advertising in Germany
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