Highest-earning e-pharmacies Russia 2023

The highest-earning online pharmacy in Russia in 2023 was Apteka.ru, whose gross sales volume amounted to 73.1 billion Russian rubles. Rigla ranked second with a revenue of 32 billion Russian rubles from sales via own online channels. The third-highest grossing company was Eapteka.

Apteka.ru and Eapteka comparison

Apteka.ru and Eapteka are major e-pharmacies in Russia. Apteka.ru received nearly 47 million customer orders in 2023, which was 2.6 times higher than the order count of Eapteka. However, the latter ranked higher by average order value, at over 1,600 Russian rubles. Apteka.ru customers spent 60 Russian rubles less on their purchases on average. Furthermore, Apteka.ru had more points of sale, at more than 31,000 as of 2022. To compare, Eapteka was present in about 10,000 locations.

E-pharmacy traffic and apps in Russia

Russian consumers preferred mobile over desktop devices to access e-pharmacies. In 2022, almost 70 percent of online pharmacies’ traffic came from mobile devices. Thus, major e-commerce retailers in the segment offered apps to facilitate online orders. Apteka.ru was the most downloaded pharmacy app in Russia. Other popular apps in the pharmaceutical retail segment were Eapteka and Apteka Vita.

Ranking of online pharmacies in Russia in 2023, by gross sales revenue (in billion Russian rubles)

Characteristic	Sales in billion Russian rubles
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Release date

February 2024

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Region

Russia

Survey time period

2023

Supplementary notes

*Expert estimate.

According to the source, when compiling the ranking, data from ozon.ru were not taken into account because the information was not provided.

Reservation of medicinal and non-medicinal products through websites for delivery and pickup was taken into account.

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