B2B digital ad spend growth in the U.S. 2020-2024

Published by Statista Research Department, Mar 13, 2024
Business-to-business (B2B) digital advertising spending in the United States was projected to increase by 18.2 percent in 2022, following a 39.1 percent growth in 2021. B2B ad expenditure in the U.S. was estimated to reach 18.5 billion U.S. dollars by 2024.

Change in business-to-business (B2B) digital advertising spending in the United States from 2020 to 2024

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Release date

September 2022

Region

United States

Survey time period

2020 to 2024

Special properties

includes all the various fromats of advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices; includes ads such as Facebook's News Feed ads and Twitter's promoted Tweets

Supplementary notes

* Forecast.

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