Popular FMCG brands Thailand 2022, by consumer reach points

Published by Statista Research Department, Jul 26, 2023
In 2022, Mama brand earned 168 million consumer reach points under the FMCG sector in Thailand. This was followed by Lay's and Dutch Mill brand. In that same year, around 80.2 percent of Thai households bought Mama products.

Leading fast-moving consumer goods' brands in Thailand in 2022, by consumer reach points (in millions)

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Release date

July 2023

Region

Thailand

Survey time period

2022

Supplementary notes

According to the source, consumer reach points of each brand was calculated by multiplying three numbers:

- Penetration
- Population
- Consumer choice
The measurement was then weighted by actual population to calculate the brand's reach. As well as a clear picture of the size of its global footprint, this reveals where the brand has opportunities to grow its penetration and its frequency.

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