Finland: BVoD weekly reach by broadcaster and age 2021

In 2021, the most popular broadcaster video-on-demand (BVoD) service in Finland was Yle Areena. 24 percent of Finns used the public broadcaster's Yle Areena platform weekly, followed by mtv/C More with 15 percent, and Ruutu/Ruutu+ with 13 percent. Weekly reach of Yle Areena was the highest in the age groups of 25 years and older. By comparison, mtv/C More was the most popular BVoD platform among Finns aged 15 to 24 years.

Weekly reach of broadcaster video-on-demand services (BVoD) in Finland in 2021, by broadcaster and age group

Characteristic	Yle Areena	mtv & C More	Ruutu/Ruutu+
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

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Release date

January 2022

More information

Region

Finland

Survey time period

2021

Number of respondents

2,300 respondents

Age group

3 years and older

Special properties

Broadcaster VoD to tagged players (Yle Areena-, Mtv-palvelu/C More, and Ruutu/Ruutu+); TotalTV measurement*

Method of interview

Panel survey

Supplementary notes

* TotalTV measurement expands TV audience measurement to include Yle Areena, mtv-palvelu, and Ruutu viewing with more granularity.

The source adds the following information: "The measurement is carried out by Finnpanel and Kantar Media. Census data is currently provided by Adobe and Sanoma."

"TotalTV measures viewing on all devices, including mobile devices. The measurement combines data from panel households with video measurements from TV companies."

The source does not provide any information regarding missing percentage points to 100 percent.

The results have been weighted to represent the entire population.

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