March Madness betting participation US 2023

The NCAA Division I Men's Basketball Tournament, also known as March Madness, is an annual knockout tournament between the best college basketball teams in the United States. While some fans enjoy just watching the games, others also choose to bet on them with the potential to earn money or goods. In 2023, it was estimated that 68 million U.S. adults would bet on March Madness, up from the 2022 estimate of 45 million.

Estimated number of adults intending to bet on March Madness in the United States in 2019 and 2023 (in millions)

Characteristic	Number of U.S. adults betting in millions
2023	68
2022	45
2021	47.4
2019	47

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Release date

March 2023

More information

Region

United States

Survey time period

March 1 to 3, 2023

Number of respondents

2,200 respondents

Age group

18 years and older

Special properties

bettors include those who expect to place a bet with a retail sportsbook, online, with a bookie, with a casino sportsbook, casually with a friend or participate in a bracket contest

Method of interview

Online survey

Supplementary notes

Figures prior to 2023 come from earlier releases.

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