Ad revenue of podcast market in China 2015-2024

Published by
Lai Lin Thomala,
Oct 27, 2022
In 2020, China was estimated to be the second-largest podcast ad market, with a total advertising revenue amounting to about 194 million U.S. dollars. According to the forecast, China's podcast audience size would be over 485 million, twice the userbase of the U.S. market.

Advertising revenue of podcast market in China in 2015 and 2019 with forecasts until 2024 (in million U.S. dollars)

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Release date

October 2020

Region

China

Survey time period

2015 and 2019

Supplementary notes

*Forecast.

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