According to a survey on brand switching among consumers in Indonesia conducted in August 2022, 45 percent of respondents chose a different brand due to better prices or promotions. Meanwhile, 28 of the respondents stated that they did so due to better quality.
Reasons for trying a new brand in Indonesia as of August 2022
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Other statistics that may interest you Retail trade in Indonesia
Overview
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Key figures
8
- Premium Statistic Monthly retail sales index of household appliances in Indonesia 2023
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- Premium Statistic Monthly retail sales index of food, drinks, and tobacco in Indonesia 2023
- Premium Statistic Monthly retail sales index of apparel Indonesia 2023
- Premium Statistic YOY growth of monthly retail sales index of ICT equipment Indonesia 2023
- Premium Statistic YOY growth of monthly retail sales index of household appliances Indonesia 2023
- Premium Statistic YOY growth of food, drinks, and tobacco monthly retail sales index Indonesia 2023
- Premium Statistic YOY growth of monthly retail sales index of apparel Indonesia 2023
Leading retailers
6
- Premium Statistic Grocery retailers' sales Indonesia 2022, by type
- Premium Statistic Retail sales value of leading convenience stores in Indonesia 2022
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- Premium Statistic Outlet number of leading convenience stores in Indonesia 2022
- Premium Statistic Number of grocery retail outlets in Indonesia 2017-2022
- Premium Statistic Biggest e-commerce websites in Indonesia in Q2 2022, based on monthly traffic
Distribution channels
7
- Premium Statistic Non-store retail market sales value in Indonesia 2017-2026
- Premium Statistic Store-based retail market sales value in Indonesia 2017-2026
- Premium Statistic Major FMCG sales channels Indonesia Q3 2023, by market share
- Premium Statistic Market share of traditional trade for FMCG Indonesia Q3 2018-Q3 2023
- Premium Statistic Market share of mini markets for FMCG Indonesia Q3 2018-Q3 2023
- Premium Statistic Market share of hypermarkets and supermarkets for FMCG Indonesia Q3 2018-Q3 2023
- Premium Statistic Market share of specialty store for FMCG Indonesia Q3 2020-Q3 2023
Market players
3
Consumer behavior
7
- Premium Statistic Severity of inflation impacts on households Indonesia 2023
- Premium Statistic Household expenses impacted the most by inflation Indonesia 2023
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- Premium Statistic Reasons for shopping at a new place Indonesia 2022
- Premium Statistic Reasons for trying a new brand Indonesia 2022
- Premium Statistic Product searches and purchases Indonesia 2022, by category and channel
Further related statistics
15
- Consumption patterns change due to COVID-19 in Russia 2020
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- Satisfaction after buying items in bulk during COVID-19 Philippines 2020, by gender
- Most purchased items by Gen X online during COVID-19 MCO Malaysia 2020
- Consumption reduction after COVID-19 outbreak in China 2020, by item category
- Consumers who only shopped offline during MCO COVID-19 Malaysia 2020
- Opinions of U.S. citizens on underwear style for women 2016, by family income
- Reasons for not buying items endorsed by influencers Singapore 2023, by age group
- Czech Republic: role of the internet in recent purchase 2014
- UK: frequency of consuming hot caffeinated drinks 2020 by number of children
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- Satisfaction after buying items in bulk during COVID-19 Philippines 2020
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- Activities people will avoid once COVID-19 restrictions are lifted 2020
- Online sales increase at WeMakePrice due to COVID-19 in South Korea in February 2020
- Popular places to bulk buy during COVID-19 pandemic Thailand 2020, by gender
- Satisfaction after buying items in bulk during COVID-19 Philippines 2020, by gender
- Most purchased items by Gen X online during COVID-19 MCO Malaysia 2020
- Consumption reduction after COVID-19 outbreak in China 2020, by item category
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- Opinions of U.S. citizens on underwear style for women 2016, by family income
- Reasons for not buying items endorsed by influencers Singapore 2023, by age group
- Czech Republic: role of the internet in recent purchase 2014
- UK: frequency of consuming hot caffeinated drinks 2020 by number of children
McKinsey & Company. (October 17, 2022). Reasons for trying a new brand in Indonesia as of August 2022 [Graph]. In Statista. Retrieved April 28, 2024, from https://www.statista.com/statistics/1234224/indonesia-reasons-for-trying-new-brand-since-covid-19/
McKinsey & Company. "Reasons for trying a new brand in Indonesia as of August 2022." Chart. October 17, 2022. Statista. Accessed April 28, 2024. https://www.statista.com/statistics/1234224/indonesia-reasons-for-trying-new-brand-since-covid-19/
McKinsey & Company. (2022). Reasons for trying a new brand in Indonesia as of August 2022. Statista. Statista Inc.. Accessed: April 28, 2024. https://www.statista.com/statistics/1234224/indonesia-reasons-for-trying-new-brand-since-covid-19/
McKinsey & Company. "Reasons for Trying a New Brand in Indonesia as of August 2022." Statista, Statista Inc., 17 Oct 2022, https://www.statista.com/statistics/1234224/indonesia-reasons-for-trying-new-brand-since-covid-19/
McKinsey & Company, Reasons for trying a new brand in Indonesia as of August 2022 Statista, https://www.statista.com/statistics/1234224/indonesia-reasons-for-trying-new-brand-since-covid-19/ (last visited April 28, 2024)
Reasons for trying a new brand in Indonesia as of August 2022 [Graph], McKinsey & Company, October 17, 2022. [Online]. Available: https://www.statista.com/statistics/1234224/indonesia-reasons-for-trying-new-brand-since-covid-19/