Gen Z and millennial investment preferences in the U.S. 2022

Published by Statista Research Department, Jan 12, 2023
The leading investment product for Gen Z investors was noted as stocks. 56 percent of millennials also noted a preference for this security. However, crypto-currencies were the top-ranking investment product among millennials. Initial public offerings (IPO) shares received the lowest level of engagement from both groups.

Gen Z and millennial investment preferences in the United States in 2022, by security type

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Release date

October 2022

Region

United States

Survey time period

October 2022

Number of respondents

1,200 respondents

Age group

41-18 years

Supplementary notes

Millennials are defined by the source as individuals born between 1981 and 1996. Gen Z are noted to be those born between 1996-2012.

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