Reasons for purchasing meal kits South Korea 2021
According to a survey conducted in April 2021 among South Korean consumers on their reasons for purchasing meal kits, around 68 percent of respondents answered to do so because of the convenience of preparing and cooking the ingredients. This was especially true among respondents in their twenties, with 73 percent of respondent in that age group answering that way. Meal kits provide the customer with a recipe and all ingredients needed for a dish in the right amount.