YouTube top food & drink brands influencer media value in the U.S. & Canada 2020
In 2020, Bang Energy was the leading food and drink brand based on spending on YouTube influencer marketing. The company sponsored 748 videos of influencers in the United States and Canada, accumulating an influencer media value (IMV) of nearly 58 million U.S. dollars on campaigns that achieved at least 10,000 views during the measured period.