Share of value seeking shoppers during the festive season in India 2021

Published by A. Minhas, Mar 16, 2023
According to a recent survey on Indian consumers, 49 percent of respondents in India stated that they would not prefer to shop at Maximum Retail Price (MRP) value in the upcoming festive season. A majority of the respondents seek value for the money that is being spent.

Share of shoppers who seek value during shopping in the upcoming festive season in India as of October 2021

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Release date

October 2021

Region

India

Survey time period

September to October, 2021

Number of respondents

9,269 respondents

Special properties

across 396 districts

Method of interview

Online Access Panel

Supplementary notes

Survey question:
"When you shop for this year's festive season and something you need to purchase is selling at Maximum Retail Price (MRP), will you be buying that product?"

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