In the United States, Generation X represented the biggest consumer base of Amazon. A study showing purchases over the twelve months ending May 31, 2023 indicated that 34 percent of Amazon's online shoppers were Boomers. Younger shoppers belonging to Gen Z appeared to be the least eager to shop on Amazon, with only seven percent.
Share of Amazon shoppers in the United States as of May 2023, by generation
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Numerator. (January 1, 2024). Share of Amazon shoppers in the United States as of May 2023, by generation [Graph]. In Statista. Retrieved May 17, 2024, from https://www.statista.com/statistics/1278936/amazon-shoppers-by-generation-united-states/
Numerator. "Share of Amazon shoppers in the United States as of May 2023, by generation." Chart. January 1, 2024. Statista. Accessed May 17, 2024. https://www.statista.com/statistics/1278936/amazon-shoppers-by-generation-united-states/
Numerator. (2024). Share of Amazon shoppers in the United States as of May 2023, by generation. Statista. Statista Inc.. Accessed: May 17, 2024. https://www.statista.com/statistics/1278936/amazon-shoppers-by-generation-united-states/
Numerator. "Share of Amazon Shoppers in The United States as of May 2023, by Generation." Statista, Statista Inc., 1 Jan 2024, https://www.statista.com/statistics/1278936/amazon-shoppers-by-generation-united-states/
Numerator, Share of Amazon shoppers in the United States as of May 2023, by generation Statista, https://www.statista.com/statistics/1278936/amazon-shoppers-by-generation-united-states/ (last visited May 17, 2024)
Share of Amazon shoppers in the United States as of May 2023, by generation [Graph], Numerator, January 1, 2024. [Online]. Available: https://www.statista.com/statistics/1278936/amazon-shoppers-by-generation-united-states/