During a 2021 survey carried out among marketing decision-makers from the United Kingdom and the United States, 31 percent of respondents stated that the use of legacy technology was a challenge their organization experienced with its current brand suitability strategy for video. The most commonly named challenge was the lack of consistency among brand suitability terminology across multiple providers, mentioned by 37 percent of interviewees.
Weaknesses of brand suitability strategies in video advertising according to marketers in the United Kingdom and in the United States as of August 2021
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Forrester Research. (November 15, 2021). Weaknesses of brand suitability strategies in video advertising according to marketers in the United Kingdom and in the United States as of August 2021 [Graph]. In Statista. Retrieved May 08, 2024, from https://www.statista.com/statistics/1288126/weaknesses-brand-suitability-strategy/
Forrester Research. "Weaknesses of brand suitability strategies in video advertising according to marketers in the United Kingdom and in the United States as of August 2021." Chart. November 15, 2021. Statista. Accessed May 08, 2024. https://www.statista.com/statistics/1288126/weaknesses-brand-suitability-strategy/
Forrester Research. (2021). Weaknesses of brand suitability strategies in video advertising according to marketers in the United Kingdom and in the United States as of August 2021. Statista. Statista Inc.. Accessed: May 08, 2024. https://www.statista.com/statistics/1288126/weaknesses-brand-suitability-strategy/
Forrester Research. "Weaknesses of Brand Suitability Strategies in Video Advertising According to Marketers in The United Kingdom and in The United States as of August 2021." Statista, Statista Inc., 15 Nov 2021, https://www.statista.com/statistics/1288126/weaknesses-brand-suitability-strategy/
Forrester Research, Weaknesses of brand suitability strategies in video advertising according to marketers in the United Kingdom and in the United States as of August 2021 Statista, https://www.statista.com/statistics/1288126/weaknesses-brand-suitability-strategy/ (last visited May 08, 2024)
Weaknesses of brand suitability strategies in video advertising according to marketers in the United Kingdom and in the United States as of August 2021 [Graph], Forrester Research, November 15, 2021. [Online]. Available: https://www.statista.com/statistics/1288126/weaknesses-brand-suitability-strategy/