Mobile gamer encounters gender stereotypes worldwide 2021

Global mobile gamers frequently encountered gender stereotypes like sexualization or partial nudity in mobile gaming as of August 2021. Mobile gamers who identified as LGBTQ+ were more likely to have encountered gender stereotypes than players who identified as women, non-binary, or from diverse backgrounds. When comparing different countries, just over half LGBTQ+ survey respondents from South Korea felt that they had encountered such stereotypes, compared to nine in ten respondents from the United States.

Mobile gamers in selected countries who have encountered gender stereotypes in mobile games as of August 2021

Characteristic	Total gamers	Diverse gamers	LGBTQ+	Women and non-binary
United States	79%	75%	90%	81%
United Kingdom	74%	74%	87%	75%
Brazil	72%	71%	83%	73%
Germany	73%	-	78%	71%
South Korea	73%	-	53%	71%

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Release date

December 2021

More information

Region

Worldwide

Survey time period

June to August 2021

Number of respondents

6,045 respondents

Age group

18 years and older

Special properties

who play mobile games for at least 3-4 hours per week

Method of interview

Online interview

Supplementary notes

Original statement: "Among those surveyed who have witnessed misrepresentations, have you seen gender stereotypes (such as sexualization of women, partial nudity of women and hypermasculinity) in the gameplay of the mobile games you play?”."

Mobile gamer definition: play 3+ hours gaming per week and at least some games played have human characters.

Data for Diverse Gamers was not collected in Germany and South Korea. This category includes respondents who identify as Black, Native, Asian and Pacific Islander, Hispanic and Latinx, Middle Eastern, and other non-white ethnicity in the US, UK and Brazil.

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