BuzzFeed distribution of content engagement 2022

In 2022, 47 percent of time spent with BuzzFeed content was generated on owned and operated properties of the digital media brand. Brands included are the flagship BuzzFeed brand, food brand Tasty, HuffPost, and Complex Networks.

Distribution of time spent on BuzzFeed content from 2019 to 2022

Characteristic	Owned and operated properties	Third-party platforms
2022	47%	53%
2021	35%	65%
2020	36%	64%
2019	40%	60%

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Release date

March 2023

More information

Region

Worldwide

Survey time period

2019 to 2022

Special properties

excluding platforms for which BuzzFeed does not have advertising capabilities

Supplementary notes

"We define Time Spent as the estimated total number of hours spent by users on (i) our owned & operated US properties, (ii) our content on Apple News, and (iii) our content on YouTube in the US, as reported by Comscore, and (iv) our content on Facebook, as reported by Facebook. Time Spent does not reflect time spent with our content across all platforms, including some on which we generated a portion of our advertising revenue, and excludes time spent with our content on platforms for which we do not have advertising capabilities."

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