Awareness of luxury brands worldwide 2022

Published by
Tugba Sabanoglu,
Aug 1, 2022
In a recent index benchmarking global luxury brands on a number of different metrics such as awareness, omnichannel capabilities, and ESG efforts, the Kering Group brand Gucci, and Chanel were ranked as the most recognized luxury brands, both scoring 97 out of 100. LVMH brands Louis Vuittion and Dior were other well-recognized luxury brands, scoring 96 and 94, respectively.

Most recognized luxury brands worldwide in 2022, as an index score

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Release date

July 2022

Region

Worldwide

Survey time period

April-May, 2022

Supplementary notes

Top 20 scores are shown. A total of 60 brands were considered in the index. The awareness is defined as "unaided and aided brand awareness". The source also adds that this metric was calculated with the help of "First Party and Proprietary Data such as unique access to the global Condé Nast readership communities and Vogue Runway data".

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