Klarna penetration, online and offline, in 14 countries worldwide in Q4 2023
Consumers from Sweden and Germany were significantly more likely to say they used Klarna than consumers from, say, Poland. This reveals itself when comparing two questions from Statista's Global Consumer Survey as eight out of 10 consumers from Sweden replied they had used Klarna for online shopping - even mentioning payments in a store or restaurant. Switzerland and the United Kingdom (UK) did not rank very high in this list.