Popular factors driving consumers to choose a financial institution in the U.S. 2022

Published by Statista Research Department, Sep 6, 2022
A 2022 survey conducted among consumers of leading banks in the United States found that the security of personal information was a leading factor in their choice of a financial institution, with an index value of 100. Survey participants rated the factor of the bank services requiring low or no fees as the second important factor, while fraud protection ranked third with an index value of 83.

Leading factors influencing consumers' choice of a financial institution in the United States from March to April 2022

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Release date

July 2022

Region

United States

Survey time period

March 16 to April 10, 2022

Number of respondents

5,115 respondents

Special properties

customers of the top 20 commercial banks in the U.S. based on the number of assets according to the Federal Reserve

Method of interview

Online survey

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Overview

7

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8

Data breaches

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