Skincare: leading celebrity brands 2022

The brand Goop by Gwyneth Paltrow was the leading celebrity skincare brand in 2022, with a share of voice of nearly 43 percent when analyzing the brand mentions in the United States, the United Kingdom, and France. Hailey Bieber's brand rhode ranked second, followed by the brand Supergoop!.

Leading celebrity skincare brands in selected countries in 2022, by share of voice

Characteristic	Share of voice*
Goop/Gwyneth Paltrow	42.9%
rhode/Hailey Bieber	21.6%
Supergoop!/Maria Sharapova	8.4%
KEYS Soulcare/Alicia Keys (e.l.f. Beauty)	5.9%
KKW Beauty*/Kim Kardashian	5.5%
JLO Beauty/Jennifer Lopez	3.8%
Humanrace/Pharell Williams	2.5%
KORA Organics/Miranda Kerr	1.8%
florence by Millie/Millie Bobby Brown	1.6%
SKN by LH/Lori Harvey	1.1%

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Release date

July 2022

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Region

France, United Kingdom, United States

Survey time period

June 28, 2021 to June 28, 2022

Supplementary notes

Figures were rounded.
* To determine the popularity of the leading celebrity beauty brands, the source analyzed conversations about 53 U.S. brands in France, United States, and United Kingdom, considering only English mentions on social medias, blogs, and forums.
*The brand underwent a rebranding and it is now known as SKKN.

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