Impact of user-generated content on product returns in the U.S. 2023
Questions and answers is the user-generated content that is most likely to decrease product returns in the United States in 2023, as 72 percent of survey respondents reported that they would be less likely to return items bought online if they could read Q&A from previous customers prior to purchasing. Image and video followed with 69 percent of respondents, then ratings and reviews with 66 percent.