E-commerce executives' insights on improving customer experience 2023
Seven in ten e-commerce executives would completely overhaul their company's customer experience if time, budget, and expertise were no issue, a 2023 survey revealed. When asked which were the reasons not to create a high-quality differentiated experience for all customers, most respondents answered budget and time limitations. Despite this, over 70 percent of surveyed e-commerce business leaders had been asked to match or better the previous year's output with a smaller budget.