Main social media platforms as sources for year-end holiday planning Indonesia 2022
According to a 2022 survey conducted in Indonesia, it was found that Instagram was the most popular social media platform that was used by the majority of respondents to find travel information or recommendations in planning their year-end holiday. It was followed by Youtube and TikTok, with respondent shares of around 69 percent and 56 percent, respectively. In the same period, social media was among the leading information sources for holiday travel planning in Indonesia.
