Leading advertisers' share in total advertising investments in Portugal 2021-2022
In 2021, the ten mentioned enterprises were responsible for 22 percent of all advertising activities in Portugal. Modelo Continente was the most relevant advertiser in the country, accounting for 15 percent of the leading advertisers' investments.
In 2022, Modelo Continente and NOS were the main advertisers in the country, responsible for 13 percent each of the leading advertisers' investments. Altice followed with 12 percent.
In 2022, Modelo Continente and NOS were the main advertisers in the country, responsible for 13 percent each of the leading advertisers' investments. Altice followed with 12 percent.
