Cost per ad impression India 2022, by influencer tier

Published by
Tanushree Basuroy,
Jun 22, 2023
In 2022, advertisers and marketers in India spent around 10.5 rupees per ad impression on average for elite influencers who had over 10 million followers but the lowest rate of engagement. Comparatively, micro-influencers had a cost per impression of slightly over six rupees and a much higher engagement rate. However, the latter's low ease of discoverability was a drawback.

Cost per ad impression among content creators across India in 2022, by influencer tier (in Indian rupees)

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Release date

January 2023

Region

India

Survey time period

2022

Supplementary notes

One Indian rupee is equal to 0.012 U.S. dollars and 0.011 euros as of June 2023.

Values presented are the average calculated from the range provided by the source.

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