During a survey carried out among marketing, sales, and business managers and CEOs of the largest advertisers as well as project managers in advertising and media agencies in Sweden in winter 2022/23, heads of marketing named the lack of structure or order in data as the leading challenge of using data in marketing. Among other challenges mentioned was the fact that data drew a lot of resources and the fact that it was difficult to extract value from data.
Challenges of data usage in marketing in Sweden as of winter 2022/23
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Sveriges Annonsörer. (May 30, 2023). Challenges of data usage in marketing in Sweden as of winter 2022/23 [Graph]. In Statista. Retrieved May 02, 2024, from https://www.statista.com/statistics/1395382/challanges-data-usage-sweden/
Sveriges Annonsörer. "Challenges of data usage in marketing in Sweden as of winter 2022/23." Chart. May 30, 2023. Statista. Accessed May 02, 2024. https://www.statista.com/statistics/1395382/challanges-data-usage-sweden/
Sveriges Annonsörer. (2023). Challenges of data usage in marketing in Sweden as of winter 2022/23. Statista. Statista Inc.. Accessed: May 02, 2024. https://www.statista.com/statistics/1395382/challanges-data-usage-sweden/
Sveriges Annonsörer. "Challenges of Data Usage in Marketing in Sweden as of Winter 2022/23." Statista, Statista Inc., 30 May 2023, https://www.statista.com/statistics/1395382/challanges-data-usage-sweden/
Sveriges Annonsörer, Challenges of data usage in marketing in Sweden as of winter 2022/23 Statista, https://www.statista.com/statistics/1395382/challanges-data-usage-sweden/ (last visited May 02, 2024)
Challenges of data usage in marketing in Sweden as of winter 2022/23 [Graph], Sveriges Annonsörer, May 30, 2023. [Online]. Available: https://www.statista.com/statistics/1395382/challanges-data-usage-sweden/