Areas that could be improved by digital technology in the UK 2022

Published by
Alexandra Borgeaud,
Jul 10, 2023
According to a 2022 survey, online advertising was the area where businesses in the United Kingdom (UK) thought digital technology could have the most impact, regardless of the digital intensity of these businesses. In addition, 44 percent of respondents from high digital intensity businesses and 35 percent of medium digital intensity businesses in the UK considered that digital technology could have more impact when it came to selling online to new or existing customers.

Where do you think digital technology could have more impact in your business than it does now?

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Release date

October 2022

Region

United Kingdom

Survey time period

2022

Number of respondents

1,009 respondents

Age group

18 years and older

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