Mexico: share of consumers that purchased based on influencer recommendations 2022

Published by Statista Research Department, Aug 2, 2023
In a 2022 consumer survey, over half of Mexican respondents indicated that they had previously bought a product on the recommendation of an influencer. 44 percent of consumers, on the other hand, had never bought something based on an influencer's recommendation.

Share of consumers that have bought something based on the recommendation of an influencer in Mexico in 2022

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Source

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Release date

August 2023

Region

Mexico

Survey time period

May to June, 2022

Number of respondents

14,200 respondents

Method of interview

Online survey

Supplementary notes

Date of release is the date of access.
The number of respondents was divided between 14 countries, namely the UK, Germany, France, Italy, Spain, Portugal, Morocco, South Africa, Kenya, Ivory Coast, Mexico, Brazil, Colombia, and the U.S.

This question was phrased by the source as follows: "Have you ever bought something based on the recommendation of an influencer?"

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Statistics on " Social media usage in Mexico "

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Other statistics that may interest you Social media usage in Mexico

Overview

6

Usage

8

Facebook

5

Instagram

5

TikTok

4

YouTube

6

Messaging apps

7

Other platforms

5

Influence marketing

6

Social commerce

6

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Topics

Social media usage in MexicoSocial media usage in the CaribbeanSocial media usage in Latin AmericaSocial media usage in BrazilE-commerce in Mexico
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