Top reasons consumers pay for premium audio content in Spain 2023

Published by
Michele Majidi,
Mar 22, 2024
During a survey among internet users stating they would pay for premium audio content in Spain between December 2022 and January 2023, 65 percent of respondents said they would do so to avoid commercial break interruptions. This was followed by 50 percent of respondents stating that they would pay for audio content to listen without signal or when offline without having to consume data.

Leading reasons to pay for premium audio content according to consumers in Spain as of January 2023

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Release date

February 2023

Region

Spain

Survey time period

December 7, 2022 to January 3, 2023

Number of respondents

242 respondents

Age group

16-70 years

Special properties

among internet users who would pay for premium audio content

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Multiple answers were possible.

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