Usage of online travel agencies for accommodation Asia 2023, by country

Published by S. Ganbold, Aug 31, 2023
According to a survey from Rakuten Insight conducted in June 2023, 87 percent of online travel agency users in Taiwan used it to book accommodation. In comparison, 52 percent of online travel agency users in India have booked accommodation using the service as of June 2023.

Share of online travel agency users who have booked accommodation in Asia as of June 2023, by country or territory

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Release date

August 2023

Region

Asia, APAC

Survey time period

June 12 to 30, 2023

Number of respondents

73,601 respondents

Age group

16 years and older

Supplementary notes

Original question "What did you use an online travel agency for? (choose all answers that apply)?"

Figures have been rounded.

Number of respondents by country:
China: 3,633;
Hong Kong: 2,891;
Indonesia: 6,055;
India: 16,741;
Japan: 535;
South Korea: 3,817;
Malaysia: 8,718;
the Philippines: 4,860;
Singapore: 5,215;
Thailand: 10,685;
Taiwan: 8,655;
and Vietnam: 1,796.

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