APAC: ad spend share by industry and subregion 2022

In 2022, the FMCG sector accounted for the largest ad spend share in East Asia, Southeast Asia, and South Asia, respectively. In Australia and Oceania, the largest ad spend share of over 21 percent was allocated to the retail sector that year.

Advertising spending share by industry in the Asia-Pacific region in 2022, by subregion

Characteristic	Australia and Oceania	East Asia	Southeast Asia	South Asia
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Data encompasses enterprises (B2B). Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for traditional and digital advertisements. A detailed methodology can be found in the Statista Advertising and Media Outlook.

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