Default sources for TV content in the U.S. 2018-2023

Published by
Julia Stoll,
Oct 9, 2023
As of 2023, live TV remained the most common default choice for viewers in the U.S., with 46 percent of respondents indicating it as their preferred source for watching TV programs. However, there has been a notable decline in the share of viewers who chose to watch TV live. In 2018, this figure stood at 62 percent, while the largest SVOD services Netflix, Hulu, Prime Video, Disney+, and HBO Max increased in popularity from 2018 to 2023.

Default sources for watching TV and video streaming content on in the United States from 2018 to 2023

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Release date

September 2023

Region

United States

Survey time period

2018 to 2023

Number of respondents

1,601 respondents

Age group

16 years and older

Special properties

interviews with those who watch at least 1 hour of TV per week and have broadband at home

Supplementary notes

*Big 5 SVOD were Netflix, Hulu, Prime Video, Disney+, and HBO Max. Disney+ and HBO Max included from 2020 on.

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Overview

6

Device brands and streaming services

5

Consumer behavior

6

Perception of CTV ads

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Topics

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